What is marketing?

Marketing is a term that often gets used to mean different things to different people. This can cause confusion about what is, essentially, a tool for any business that has products or services that they offer to customers.

There are basically 2 types of marketing – Strategic and Operational, both of which blue lias are able to assist you with:

Strategic Marketing

Is understanding your market, your competition, and your customers and using this to build your long term vision and plans - your business strategy.

We can help you develop an advantage over your competitors, with a clear plan of the best way you can exploit that advantage over time to deliver maximum profit.

Operational Marketing

Is helping you shape the actions you need to take to achieve your long term goals.

We help you build a marketing plan and budget, which will consist of a series of projects covering all or some of the following:

• Product and/or Service launch/ relaunch – covering how it works
• Range management – which customers, what products/ services
• Market Research - Customer Surveys, Market Information, etc.
• Packaging Design – how you present your product

• Pricing – in relation to the market prices
• Advertising and Communication – how you communicate and which media
• Website Design/ other media – how to reach your customer/s
• Promotional Activity – how to encourage purchase

The key to success is that each part of the marketing plan is driven from the strategy, and that all parts of the plan are integrated to ensure the maximum impact and benefit.